Communication

"Communication is about the process in which information is being passed from a sender to a recipient in order to create a shared understanding."

Print Materials: We chose to design a poster to give more information about our program as well as about the Greensboro bus system. Featuring the logo, it would also function as a branding mechanism.

People: We felt that a t-shirt would get the message out if a lot of people wore them on the same day. It would get a question started in peoples' minds. What is this? Why is everyone wearing the same shirt?
Http: The picture below would be an image that would rotate on UNCG's homepage. People may have noticed students walking around in t-shirts with the same logo, as well as the posters. Seeing it on the website, they might think, Oh, I've seen this! What the heck is it? When they click on the logo on the homepage, they will be directed to a series of images like the second one below, which describe out studio and what we are working on.

Products: One product idea we came up with was a series of decorated bus sculptures (similar to the Big Apples in New York or the cows in Kansas City), which would also function as benches at bus stops.

Places: We created a model of a booth that we would have at the Tate Street Festival. It would reinforce the logo, as well as provide seating, like a bus shelter.

For our final advertising technique, we chose to paint the "Rawk" on the UNCG campus. It was yet another form of branding.